Westcott has unveiled its new website which was established as part of an overall business park re-brand.
Supporting the Park’s vision, the new site has been designed to make the user journey as effortless as possible, with intuitive navigation and bite-sized information.
Westcott is home to over 80 companies employing over 600 people with many doing business with each other. With this in mind, the new website provides a dedicated tenant announcement area which has been created to provide Westcott businesses with a clear voice to raise their profile.
The re-brand of the 650-acre Buckinghamshire business park is an evolution of the Park’s identity and now offers a fresh, contemporary look, complete with new logo, colour palette, website, marketing materials and promotional products.
Nigel MacKenzie, project manager at Westcott says: “Over the last few years the Park has been undergoing a major transformation from historic testing site into a UK centre of excellence for global technology. As a result, our proposition has evolved, so we needed to create a clearer brand promise that would not only future proof the brand but celebrate Westcott’s uniqueness and its strengths across a variety of sectors.
“We have worked closely with creative and digital marketing agency Miramar through a detailed re-brand and website roll out which now reflects our community, culture and visions for growth. I’m delighted that the brand and website have been developed to truly reflect our values and will continue to shape and define the character of Westcott Venture Park. The contemporary and engaging website in particular is a huge transformation which clearly differentiates Westcott from our competitors.”
Adam Boddy, group account director at Miramar, said: “It has been a true collaboration working with the Westcott team to fully understand their core values and future aims. It’s an exciting time for the business park as it emerges into a UK centre of excellence for global technology. We’re delighted to have been able to deliver an inspiring re-brand and website that truly reflects Westcott, enabling them to shout about their uniqueness.”
The new website www.WestcottVP.com was launched on Monday 24th June 2019 and the full rebrand will be rolled out over the coming months.