Ginsters - tenant interview

Tenant Interview


Tell us about yourself

Ginsters is the brand leader in the savoury pastry sector and is the leading sandwich brand in the country. The business is a division of Samworth Brothers Limited, a UK distribution company which is now a fourth generation family business employing over 8,000 people. Samworth Brothers owns 18 companies across the UK and Ginsters is the only van sales business within the group.

Ginsters product range has grown to encompass pasties, sausage rolls, pies, slices, sandwiches and wraps and is committed to using 100% British beef, chicken, pork, cheese and eggs in its products.

Ginsters Van Sales Company employs over 200 people across 16 distribution sales offices throughout the country, with the Westcott Venture Park office serving the Thames Valley region. From Westcott Venture Park the business runs seven vans serving 350 customers, which is roughly 1,400 deliveries a week.

What does that entail? 

In terms of daily operations, we work onsite seven days of the week, running seven vans for five days of the week and five vans over the weekend. We receive a delivery at 11:30pm each night to unload stock for the day ahead. The stock is stored in our purpose-built fridge with the temperature running between 2-4 degrees. Our van sales representatives arrive at 4:15am to load their vans for the daily distribution and generally leave site around 5am. They return to site between 2pm – 3pm unload their carry forward stock into the fridge and have a debrief with their operations manager before going home. Any wastage incurred throughout the day is kept separate, we take our green credentials seriously and have just become a ‘zero to landfill’ business which we are very proud of.

Why Westcott?

We chose to move to Westcott Venture Park primarily because we needed to expand our Thames Valley operation. Location and security was also key to our search criteria, as we operate onsite all day, seven days a week and as we needed to be close to major road links.

Working at Westcott Venture Park is much better for us on so many levels, not least as it feels a lot more environmentally friendly here, in line with our own company values but also we have more space and the potential to expand further.

What are your future plans?

Having moved eight miles up the road we can now service areas around the M25. We could potentially look at taking a van from our London West office and putting it into this office thereby reducing mileage and supporting our environmental efforts. We are hoping to expand further at Westcott Venture Park and could feasibly put another three to four vans in our unit.

What’s your message to other Westcott businesses? 

We look forward to meeting more businesses at the park. There is always someone here so feel free to pop in to see us. We also provide platters which are available to catering businesses but require pre-ordering two days in advance.

If you would like to find out more about Ginsters visit or speak to Earl Hayes Operation Manager on 07721 919871 or

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